People who buy luxury goods and services are becoming more discerning. Their values are steadily evolving away from the outer-directed, status-driven mindset of the last century, which harks back to a bygone age of plentiful resources and cheap energy.
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“I love luxury. And luxury lies not in richness and ornateness but in the absence of vulgarity.”
Coco Chanel (1883 – 1971)
They are now moving towards a more inner-directed and less superficial appreciation of luxury. This profound shift in society’s values has significant implications for luxury brands…
Here are nine attributes that we believe are fundamental to the business of luxury:Beauty – Creativity – Uniqueness
Truth – Bravery – Responsibility
Attention to detail - Simplicity – Playfulness